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Tag: Scott Perreault
Public Service Announcement (PSA) Radio Copy Writing Success
by Scott Perreault in: Sales LetterWhat if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the world still remained glued to the television? If the writers approached the copy for these PSA with [...]