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Tag: RDI

Public Service Announcement (PSA) Radio Copy Writing Success

What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the world still remained glued to the television? If the writers approached the copy for these PSA with [...]

Cervical Cancer 101 what you need to know about

Cervical cancer affects the female body in the cervix region. The womb of a woman finds its opening through the cervix. Many a times the human papilloma virus causes the disease. It is transmitted sexual exchanges. The cervix being the most important organ of the reproductive system requires proper attention as far as cancer onset [...]

Identity Theft - Don’t blame The Internet

Identity theft – also known as ID theft, identity fraud and ID fraud – describes a type of fraud where a criminal adopts someone else’s identity in order to profit illegally. It is one of the fastest growing forms of fraud in many developed countries.
In the UK identity theft is increasing at the rate [...]

Secret Strategies Of The Gurus: Guru 1 - Bill Gates As A Small Business Entrepreneur

Introduction:
Strategies are strategies. Dismiss for a moment from your mind what some people are saying about Bill Gates’s offensive practices he used to transform himself from a small business entrepreneur to a titan in the business world. There are yet honest-to-goodness strategies we can glean from his sleeves. We can study, learn from them and [...]

Cheryl Rickman Interview

Cheryl Rickman runs her own group of businesses CherryJam - with her partner James in Hampshire. Her first company WebCritique a web copywriting and marketing consultancy, helps other businesses to improve their online presence and Cheryl provides workshops to local businesses on these issues. WebCopywriter was borne from WebCritique and provides web copy for small [...]

How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out

It’s crucial to know your prospects if you want to market effectively to them.
Take this quick quiz to see how well you know and understand your prospects. If you can’t answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?
How can you be sure [...]

Bully Riders on Big Bikes

Big bikes have this striking appeal to people. Not only because they are big but also because they have what it takes to be B-I-G.
Aside from that, big bikes and riders connote a negative impression. Riders riding big bikes are presumed to be rough, rude and bullies. Nonetheless, a lot of expectators are dreaming [...]

Lingerie Makes Great Gift for Him and Her

It is cliché to say that lingerie is the gift that “gives to him and her”, or is “the gift that gives back” because clearly the man does not lose when he gives lingerie out as a present. The only time the plan backfires is when he gets something in the wrong style—or much worse—the [...]

“Blue Defends Blue” in Florida Tragedies

Susan Murphy-Milano, Daughter of Chicago Police Detective Philip Murphy who murdered her mother Roberta Murphy, in 1989, before taking his own life speaks out on this tragedy in Flordia on 10/11/05. It does not matter in what city or state this took place, the fact still remains that blue still defends blue. The spokesperson for [...]

A Huge Concern Over Web: Music Download

Internet has come to change everything that once relations used to be lied on. Since Internet had invaded homes, the daily life has never been the same again. Internet changed the family’s habits, the culture and the way someone sees the world. Music is just a part of this change.
Regarding to music, this issue [...]