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Tag: author

Business Plans- What Consultants Don’t tell You!

Do you have a Business Plan? Congratulations, but you are in a small minority. And if you have a plan, is it integral to your business, and instrumental to its growth? If the answer to this question is yes, then you need to read no further. However, most business owners who actually go to the [...]

5 Powerful Rules for Writing Advertising That Sells!

As you begin to write your sales copy for your advertisement keep one thing in your mind… Everything you put into the must point out a specific benefit to your prospect.
Ask yourself as you write, “How will this help to get my prospect to act now?”
Always focus on the prospect, no matter what [...]

Blog Marketing: Guerrillas stalk the Internet

Blogs, are often defined as frequent and ongoing publications of personal thoughts and opinions of the Internet or websites. And, of course - all of certainly know what Marketing is. We are constantly bombarded with every sort of Marketing ploy through almost all forms of electronic media and print media as well. Blog Marketing is [...]

Field Notes on Country Linguistics

As Suzy stammered, my ears perked up. For distraction I called out, “Hey Kathy, put on another pot of coffee.” Suzy spoke again. The fact is, gouging my own eyes out with a ketchup bottle would not have distracted me. A linguistic calamity was eminent.
The hair on the back of my neck stood up, then [...]

Business Plans

Way back in business school we had to churn out business plans every semester. As soon as the assignment would drop we would be scrambling for information. Start the number crunching game, do the analysis, do some mental planning and write business plans.
Then we graduated and got jobs. But, we still have to write [...]

Analyzing the New Yahoo! RSS Report for Marketers

We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data.
1. YAHOO!’S KEY FINDINGS
Let’s first take a look at Yahoo! key findings [...]

How to Identify Great Book Ideas and Writing Opportunities

The first and maybe the most important step in writing a book is coming up with a great idea for some really useful or interesting book. The great idea makes the writing fun. The great idea makes the book easier to sell to a publisher. In the end, the great idea means you’ve got a [...]

The 12 Reasons Why Most Ads Fall Flat On Their Face, Costing You A Fortune Instead of Making You The Money You Deserve!

1.You think you need ‘Image’ or ‘branding’ advertising because that’s all the so-called ‘top guns’ use in their advertising. You don’t use direct response advertising they don’t and you’d think they know best.
2.You never offer compelling benefits that cause your prospect to want to do business with you of your competitor.
3.You don’t use [...]

Digital Cameras Are Fun

What is one of the most fun computer accessories? Digital cameras I love mine! Wouldn’t you like to send some pictures to some friends and family by e-mail? A digital camera is the easiest way to do that. Also, it is the easiest way to get pictures onto your computer. You can also print them [...]

Converting Your Wedding Videos To DVD

Technology marches ever onward and, as it does, it carries us right along with it. In the early 1980’s, as VCR’s dropped in price and appeared in more and more homes, there was a sudden mass appeal for people to have their old Super 8 home movies converted to video cassette. Video tapes last far [...]