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Tag: assignment
Business Plans
by Sanjib Ahmad in: BankruptcyWay back in business school we had to churn out business plans every semester. As soon as the assignment would drop we would be scrambling for information. Start the number crunching game, do the analysis, do some mental planning and write business plans.
Then we graduated and got jobs. But, we still have to write [...]
Public Service Announcement (PSA) Radio Copy Writing Success
by Scott Perreault in: Sales LetterWhat if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the world still remained glued to the television? If the writers approached the copy for these PSA with [...]